Personal branding: we are the product

I propose a small decalog to summarize some basic aspects of personal branding. For a few years, my experience in this industry has been a mix of counseling and training, initially thought for creators, but it can be customized for other work activities, such as consulting, not necessarily just individual, being extensible even to business realities. If you think you need support to better

2017-07-19T15:01:01+02:00July 6th, 2017|Categories: all, branding, marketing, workshop|Tags: , , , , , , , |

Essere straordinari è un obbligo

Tra le mie idiosincrasie ce ne sono sicuramente due: quella per le citazioni e quella per il predominio del marketing (soprattutto nei confronti della creatività). Oggi andrò un po' contro la mia natura, partendo da una frase di Philip Kotler: The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the

2018-07-09T17:32:55+02:00May 17th, 2016|Categories: all, branding|Tags: , , |