My client’s client is my client

What seems like a word game is, in reality, a sort of "mantra" that anyone involved in communication should learn to act for at least ten minutes a day. In fact, during several years of activity in various sectors of communication, I realized that we are often inclined to be too compliant with our customers' expectations, which often arise from certain preconceptions about their

2019-08-08T19:11:20+02:00August 23rd, 2018|Categories: all, opinions, profession|Tags: , , , , , , |

Black and white is not just a color deprivation

Too often black and white is used to try making ugly color images look cool. This works well only in bad photographers' mind. Black and white photography, however, must be imagined as such before taking the picture and all the workflow, postproduction and printing included, must be developed in this sense. Below I give you some ideas to improve your black and white images

2019-08-08T19:11:22+02:00June 18th, 2018|Categories: all, black and white, opinions|Tags: , , , |