Working in the tourism sector, often I find operators and communication’s responsibles committing an error so incomprehensible to me: the representation of places and activities to be promoted free of people.

And so I come to see photos of golf courses that are recognized as such only by the presence of a sign, of beaches and ski slopes empty disconsolately, desert resorts.

This is the worst way to show a touristic location, without the human element presence of people, that it is essential for many good reasons, which could be summarized in:

  1. It defines the context. A snowy mountain with skiers speaks to me of a ski resort, alone it is a snowy mountain and nothing else;
  2. puts the potential user in the environment;
  3. It makes situations dynamic. A surfer breaks up the monotony of the horizon seen from the beach, as well as the trail runner on a mountain trail make “fast” a situation sometimes too static;
  4. it provides opportunities for storytelling, small “micro-stories” in every image;
  5. It increases the credibility and desirability of the proposals. If I see an empty place, unconsciously I wonder why there is no one and no doubt I will not want to go there.

As an example, I present two pictures I took in the same place, but they tell two very different stories.